Shorts, campaigns, brands, and ads.

What we make.

Six parts of one production. Any of them can be commissioned alone. Together they are a brand that keeps looking like itself.

01 · For the feed

Video shorts

Vertical films with a point, cut to the length a feed actually plays. A face in the rain, a product in one light, a line of dialogue. Not a long film squeezed into a square after the fact.

• Written for one platform’s length
• Captions and the first frame decided on purpose
• A human cut before it is posted

02 · One claim, many weeks

Campaigns

A run of pictures that belong together. Same light, same product or person, same sentence the brand is willing to say. The campaign is the set, not a single post that happens to look expensive.

• A claim the later posts have to obey
• Stills and motion from the same selects
• A calendar, not a pile of files

03 · The world the rest is cut from

Brand films

The longer piece that shows where the brand lives: the room, the material, the pace. Shorts and ads that come after are cut from that world, so a film, a page, and a product picture do not look like three companies.

• A world, not a logo pasted on a clip
• Rules for type, color, and what may not appear
• Later work has to stay inside those rules

04 · Made to be placed

Ads

A product, a claim, and a length. Made to be placed, not only to be admired. Variants for the feed and for a paid placement come from the same frames, so the ad and the organic post are recognizably the same brand.

• Lengths for paid and for organic
• A product frame a person has approved
• Variants, not a new brand every week

05 · Before a frame is generated

Content strategy

The models do not decide what the brand is saying. We write who the film is for, what it may claim, how often it appears, and what a picture is allowed to look like. Scripts and shot lists come out of that. ChatGPT drafts. A person decides.

• Audience, claim, and cadence
• A shot list the generation has to follow
• What gets rejected, written down

06 · The accounts the work lives on

Social platforms

If you want the accounts run, we run them. The film is cut again for each platform, the caption is written in the brand voice, and it goes out on the calendar. We watch what was played and make the next round from that.

• Instagram, TikTok, YouTube, and LinkedIn
• A cut and a caption per platform
• The next film follows what was actually watched

What you leave with.

A file is not the delivery. The brand leaves with the decisions, the cut, and the pictures that belong to the same world.

1. 01

   The strategy

   Who it is for, what it may claim, how often it appears, and which pictures are refused.

2. 02

   The masters

   The film, graded, in the lengths a feed and a paid placement actually play.

3. 03

   The stills

   Frames from that same world, for a page, a deck, or an ad that has to match the film.

4. 04

   The calendar

   When the accounts are in the work: which film, which week, which platform, and the caption in the brand voice.

Models in the room.

The model changes with the shot. Google Flow is the studio. ChatGPT writes. A person still chooses what is allowed to represent the brand.

• 01

  Google Flow

  The studio. Shots are built and revised here, from a reference through to a cut you can watch.

• 02

  Veo 3.1

  Picture, physics, and native sound, when a shot has to feel photographed rather than illustrated.

• 03

  Gemini Omni

  A real frame or a generated one goes in. The shot is edited in conversation, without starting over.

• 04

  CapCut

  The short-form finish: captions, music, ratios, and the cut that fits a feed.

• 05

  Kling 3.0

  Dialogue and multi-shot scenes, when someone in the film has to speak and stay the same person.

• 06

  Runway Gen-4.5

  Camera control for ads that have to match a frame the brand already approved.

• 07

  Seedance

  Longer social clips, used when a short needs more than a single generated beat.

• 08

  ChatGPT

  The strategy, the script, the shot list, and the variants. OpenAI no longer offers Sora for new picture work, so the writing stays here and the picture is made in the models above.

How a film gets out.

1. 01

   The brand

   The offer, who it is for, and what the pictures must not look like.

2. 02

   The strategy

   Which films, which weeks, which accounts. Written before a model is opened.

3. 03

   The script

   ChatGPT drafts the lines and the shots. A person keeps or cuts them.

4. 04

   The frames

   Flow, Veo, Kling, Runway, or Seedance, chosen for that shot. Candidates, not a delivery.

5. 05

   The edit

   A person cuts, grades, and throws out the frame that does not represent the brand.

6. 06

   The accounts

   Published on the calendar, in the format each platform actually plays.

Questions