All services / GEO, AEO & SEO
04 · GEO, AEO & SEO
The website gets found.
SEO is the ranking on Google. AEO is the quote in an answer engine. GEO is your name when a buyer asks an AI. The work is on the pages of the site. Then we measure whether those three things are happening.
a studio that ranks our website
SEO
Google ranking
#2
was #11
Your pages move up for the queries buyers type
AEO
Answer engines
Perplexity and Google AI quote your page
Perplexity · Google AI/Your page is the source
GEO
AI answers
ChatGPT, Gemini, and Claude name your company
- ChatGPTnames you
- Gemininames you
- Claudenames you
What this service is
GEO, AEO, and SEO are three ways a buyer finds a website. SEO is the classic result on Google. AEO is an answer engine, such as Perplexity or Google AI Overviews, quoting a page as the source. GEO is a model such as ChatGPT, Gemini, or Claude naming the company when someone asks. Dafi Labs does this on the site itself: the queries, the pages, the structure a machine can read, and a measurement of rank, quotation, and mention.
Three ways a buyer arrives.
The same facts. Three readers. A person on Google, an answer engine that needs a source, and a model that names a company.
01 · SEO
Google ranking
The page has to be crawled, indexed, and worth ranking for the query a buyer types. Titles, headings, internal links, and speed are what a crawler can use. The sentence at the top is what a person can use. We write both for the queries the company can actually win.
- The queries buyers type, not the ones the company prefers
- A title and a first paragraph that answer them
- Indexing, canonicals, and the links between the pages
02 · AEO
Quoted as the source
An answer engine writes a paragraph and points at a page. The page has to state the fact in language that can be lifted, under a heading that matches the question, with the organization named so the citation has somewhere to land.
- A direct answer under the question
- The same fact on the page and in the structured data
- A source an engine can point at
03 · GEO
Named in the answer
When a buyer asks ChatGPT, Gemini, or Claude who does this work, the model answers from what it has read. The site and the public pages have to agree on the name, the offer, and the proof. We write those facts so a mention is possible, then we check whether the mention is happening.
- One name, one offer, one set of facts
- Pages a model can retrieve
- A check of whether you are named
How the work is done.
Six moves, in this order. A dashboard does not come before a page that can be indexed.
01
The queries
We list what a buyer types and what a buyer asks out loud. A phrase the company wishes for, and nobody searches, stays off the list.
02
One page, one answer
Each important query gets a page that answers it in the opening lines. The rest of the page is the proof, the scope, and the next step.
03
A structure a crawler can read
Titles, one heading hierarchy, internal links, a canonical, and a page that loads. If Google has not indexed the page, nothing downstream can quote it.
04
Structured data
JSON-LD for the organization, the service, the questions, and the breadcrumbs. The visible sentence and the structured fact say the same thing.
05
Facts that agree
The homepage, the service pages, and the public profiles use the same name and the same offer. A model that reads three versions of the company names none of them cleanly.
06
The measurement
Rank on Google, a citation in an answer engine, a mention in an AI answer. What is missing decides the next page.
The tools, and what each one is for.
Classic search and AI answers are measured with different instruments. The instrument follows the question. A mention dashboard is useless on a site that is not indexed yet.
01
Google Search Console
Queries, impressions, indexed pages, and the reasons a page is left out.
02
Google Analytics 4
What a visitor does after arriving. A ranking nobody uses shows up here.
03
Bing Webmaster Tools
The second index. Some answer engines still read what Bing has stored.
04
Schema.org
The vocabulary of the structured data we put on the page, in JSON-LD.
05
Ahrefs
Which pages rank, for which queries, and which links point at the site.
06
Semrush
The queries a competitor already holds, and the gap between their pages and yours.
07
Ahrefs Brand Radar
Whether AI answers name the brand, read next to the classic web data.
08
Semrush AI Visibility
Mentions in AI answers, beside the rankings the suite already tracks.
09
Profound
Prompts and citations across answer engines, when the question is coverage rather than one rank.
10
Peec AI
Which prompts name you, which competitor is named instead, and the citation behind the answer.
11
Otterly.ai
A running check of which answers quote the page, including Google AI Overviews, Perplexity, and ChatGPT.
A client does not receive a license to every tool. Search Console and the page come first. Profound, Peec AI, Otterly.ai, Ahrefs Brand Radar, and Semrush AI Visibility answer a later question: are you being quoted, and are you being named.
The flow.
From the question a buyer asks to the next page we write.
01
The questions
The queries and the spoken questions, written down before a tool is opened.
02
The pages
Which URL answers which question. A page that tries to answer all of them answers none.
03
The structure
Crawl, index, headings, links, speed, and a canonical.
04
The quotable fact
The sentence an answer engine can lift, and the same sentence in the structured data.
05
The measurement
Search Console for the rank. An AI visibility tool for the quote and the mention.
06
The next page
Built from the query that was missing, not from a new slogan.
What you leave with.
A login is not the delivery. The site leaves with pages, structure, and a reading of whether it is being found.
01
The query map
What buyers type, what they ask an AI, and which page owns each one.
02
The pages
Written so a person can use them and a machine can quote them.
03
The structured data
Organization, service, questions, and breadcrumbs, matching the visible text.
04
The reading
Rank, citation, and mention, and the next page those numbers ask for.
Questions
What is the difference between SEO, AEO, and GEO?
SEO is the ranking on Google. AEO is an answer engine quoting your page. GEO is an AI naming your company when someone asks. We put all three on the same pages, because they read the same facts.
Is this paid advertising?
This service is the website: how it is ranked, quoted, and named. A paid placement is a separate piece of work.
Do you guarantee the first position?
We do not sell a position. We build the pages, make them readable to Google and to answer engines, and measure whether the rank, the quote, and the mention are moving.
Which tools do you use?
Google Search Console, Google Analytics 4, Bing Webmaster Tools, and Schema.org on the engagements that need them. Ahrefs and Semrush for the competitive search. For AI answers, the monitor is one of Profound, Peec AI, Otterly.ai, Ahrefs Brand Radar, or Semrush AI Visibility, chosen for the engines the buyers actually use.
How soon does a page get found?
Indexing can be checked in Search Console. A ranking moves on Google’s schedule. A mention in an AI answer moves when the model has something consistent to read. We report what the instruments show.
Can you do this on a site you did not build?
Yes. The pages, the structure, and the measurement can be done on a site that already exists. When the site itself has to change, that change is part of the same engagement.
Bring the queries.
Tell us what the company sells and the questions buyers already ask. We will say which pages have to exist first.
Also in this work